Pharmaceutical ads are ubiquitous. You’ve probably seen them. A certain drug solves a particular problem a character is having. Then warnings, complications and side effects run across the TV screen. Those types of ads are obviously ads. Yet by their very nature, they’re easy for consumers to ignore.
Last week Canada Drugs held its 12th annual fundraising campaign for United Way Winnipeg. United Way Winnipeg provides funding for over 100 agencies providing volunteers opportunities and social services in Winnipeg. This is one of the ways Canada Drugs gives back to its community. Each year Canada Drugs forms a committee made up of employees who arrange a week of fun activities all with great prizes. Employees participate in these events by donating money to play games and participate in activities. To make it even more exciting, Canada Drugs CEO Kris Thorkelson committed to matching employee contributions at a rate of $2 for every employee dollar.